Positioning Enchantment

I have been reading Enchantment by Guy Kawasaki (highly recommend)

He says we need to be able to describe ourselves in one short & meaningful positioning statement.
His positioning statement is, “Empower people”
This makes me wonder about the context?
This could have many different interpretations…

Me = Charismatic Voice
My current project = Ownership, Collaboration and Participation
My hometown = A Nautical Picturesque Landmark